A life coach is someone who can help you develop a plan to improve your life, feel better, and then achieve your goals with measurable, long-lasting results. It’s like having your own “river guide” who helps you stay on course using the right accountability, support, and systems. A life coach also challenges you to question how you approach life, unlock your potential so you take empowered action, and inspires you to change the way you live day-to-day to be more aligned with who you want to be.